/How to Dress Down Like a Power Player

How to Dress Down Like a Power Player

François-Henri Pinault, the chief executive of Kering, the French luxury conglomerate that owns Gucci, Saint Laurent and Brioni, wore a stretched-out zip-up hoodie. So did Mark Pincus, the founder of Zynga. Ron Meyer, vice chairman of NBCUniversal, wore a Mr. Rogers black cardigan and baggy black shorts. Ivanka Trump wore an oversize white shirt, untucked, and skinny jeans. Omid Kordestani, executive chairman of Twitter, wore a Patagonia puffer. Sheryl Sandberg, chief operating officer of Facebook, wore skinny cargo pants and a cardigan the color of dried mud.

These were some of the outfits modeled at that ultimate showcase of mogul leisure wear formally known as the Allen & Company Sun Valley Conference 2017 and more colloquially called “summer camp for billionaires.” It may have ended Sunday, but its style preferences will resonate throughout the rest of the season.

If you want to know how to dress down like a power player during the coming vacation period, there is no better case study, thanks to the distillation of entrepreneurs, executives and influencers brought together every July by the event’s founder, Herb Allen, the better to deal-make and elephant-bump in the rarefied altitudes of the Idaho aerie.

François-Henri Pinault, the chief executive of Kering, the French luxury conglomerate that owns Gucci, Saint Laurent and Brioni, wore a stretched-out zip-up hoodie. So did Mark Pincus, the founder of Zynga. Ron Meyer, vice chairman of NBCUniversal, wore a Mr. Rogers black cardigan and baggy black shorts. Ivanka Trump wore an oversize white shirt, untucked, and skinny jeans. Omid Kordestani, executive chairman of Twitter, wore a Patagonia puffer. Sheryl Sandberg, chief operating officer of Facebook, wore skinny cargo pants and a cardigan the color of dried mud.

These were some of the outfits modeled at that ultimate showcase of mogul leisure wear formally known as the Allen & Company Sun Valley Conference 2017 and more colloquially called “summer camp for billionaires.” It may have ended Sunday, but its style preferences will resonate throughout the rest of the season.

If you want to know how to dress down like a power player during the coming vacation period, there is no better case study, thanks to the distillation of entrepreneurs, executives and influencers brought together every July by the event’s founder, Herb Allen, the better to deal-make and elephant-bump in the rarefied altitudes of the Idaho aerie.

You can understand it. After all, this isn’t really “off-duty” at all; it’s faux off-duty. Family may come along for the fun, but attendees are still dressing for one another. To pretend otherwise is disingenuous. And that means that to a certain extent what they wear is being chosen to send a message, and define an attitude.

That being: Who can seem secure enough in their position to look fully unguarded? To not need any of the armor of power — aides or clothes or lawyers or polished shoes. To expose their soft underbelly (or loose underbelly as the case may be), the better to appear open and uncalculated with their peers.

Of course, if the rest of us adopted the same strategy, we might just look sloppy. A better takeaway is simple: Truth is, when it comes to casual clothing, we are all as subject to the effects of peer pressure and herd instinct as we are when it comes to professional clothing. It’s just at the opposite extreme.